QR Codes for Restaurants; 5 Ways to Engage Your Customers

Restaurants around the world have been struggling with reopening amid the Covid-19 pandemic. With finding ways to bring life back to normal while maintaining hygienic measures, QR codes for restaurants have become an alternative to physical menus.

A restaurant technology relying on QR codes is the perfect way to reduce contact between customers and employees, and consequently, the spread of germs and viruses. It simply works by scanning a code through your personal device that instantly gets the menu displayed.

Even in non-Covid-19 times, QR codes for restaurants save employees the hassle of reprinting physical menus every time there’s an update or a specialty menu which allows for more flexibility and fewer costs. 

Here are five ways to engage your customers in QR codes.

  1. Menus

A QR code replaces a physical menu and eliminates its use altogether during the time of Covid-19. When we are past the pandemic, there will be no urgency in using a QR code on a menu; however, adding one at the top is smart restaurant technology that allows customers to view your dishes in their preferred method. 

  1. Stickers

Having QR codes for restaurants printed on stickers is an efficient and less expensive marketing tool. The sticker with your QR code may be customized and stuck on menus, takeaway packaging, tabletops, and windows. Have a look around your restaurant, and you’ll find your QR code could be displayed on many parts of it.

  1. Posters

Apart from the aesthetics of posters, having QR codes displayed on them is a cheap and easy-to-prepare restaurant technology. The more eye-catching the poster is, and the larger the QR code is, the easier it becomes for customers to notice and scan.

  1. Flyers & Business Cards

The cheaper alternative to posters is flyers. Imagine trying to fit your entire menu on a small flyer? The print would be too small to read. Instead, focus on the flyer design, and let potential customers view the menu through a QR code. 

Business cards displaying QR codes for restaurants are excellent in networking and directing people to your website, menu, and social media rather than having to look them up. 

  1.  Tabletop Stands & Inserts

Both will display your QR code right in front of your customers with no intrusion or distraction. They may also be placed at the register or the hostess table. Besides, their free-standing nature allows customers to scan the code without picking it up.  Plus, it is easy to get the plastic insert holder cleaned between customers. 

QR ordering is the new online ordering system

Restaurant technology has undergone many upgrades recently, one of which is an online ordering system supporting QR ordering. A customer scans the QR code, browses the menu, selects the items, sends the order, and pays online. This QR online ordering system is perfect for busy restaurants and fast-food places with long queues. To update your restaurant technology, check out Taker.

6 Steps to Running a Profitable Takeout System During Covid-19

Delivery and takeout system programs have gained more popularity lately. With Covid-19 lockdown affecting restaurants, they became more of a necessity. 

A recent study has found that due to Covid-19, 62% of food sellers have integrated a takeout option, and 40% of consumers prefer takeout over on-site dining. This is proof enough that delivery and takeout system programs are expected to continue long after the pandemic is over. 

With more demand on takeout and delivery, competition is inevitable. Here are six steps to boost your profit through a takeout service and food delivery system.

 Offer Family-Sized Meals 

To maximize your takeout profit, feed the whole family. Upgrade your restaurant’s menu to include deals on family-sized meals. Family deals that serve 8+ people are time and hassle-savers. Your restaurant will become a convenient option among big families, and with an efficient takeout and food delivery system, most likely it will be their favorite.

Cut Down Your Cutlery

When you cut down your cutlery, you will cut down costs, and even better, invest in the necessities. Surveys say that most customers find plastic cutlery useless. This doesn’t mean you remove it altogether. Involve your customers in making the decision and ask for their permission to have them removed. A good idea is to have your food delivery management system include cutlery “add” and “remove” buttons. 

Maintain Food Safety

Food safety, cleanliness, and hygiene have never been more crucial. Keep your restaurant’s hygiene in check, and make sure your food delivery system applies the best hygiene practices. Your takeout system should run under hygienic conditions as well. Aside from proper cooking, clean, and disposable packing, masks should always be worn by employees and even customers dropping by for their takeout. Hand sanitizers should be available to all, and your food delivery management system should clearly list Covid-19 safety measures. 

Hit the Digital World

Now that most businesses have gone digital, a digitized takeout and food delivery system shall maximize your profit. A website or app with a food delivery management system providing a “pre-order” feature is always a hit. Customers can place an order online then pick it up once it’s ready. If a customer is tight on time, choosing the “delivery” feature on your food delivery management system comes in handy.  

Give Out Gifts 

Everyone loves gifts, and loyal customers deserve the gesture than most. A gift doesn’t have to be a free meal. Consider giveaway ideas that are non-food-related. They come as a nice surprise. And if you feel like playing it safe with a food gift, coupons and discount vouchers are always a good idea. Also, limited-time-gifts to non-repeat customers are a smart investment that will help you gain new loyal customers. 

Grow Your Social Media Presence

Social media platforms are the perfect way to reach people at all times. 3.8 million people use social media for an average of two hours a day. With minimal marketing, you can promote your food delivery system and how it saves potential customers time and effort through doorstep delivery and takeout options. Considering digitizing your restaurant business? Check out Taker

The 4 Biggest Challenges of Moving Your Restaurant Business Online

The corona pandemic has changed the global business scene in so many ways. Lockdown prevented people from gathering in crowded places bringing several industries to a near stand-still. 

The restaurant business, however, managed to dodge the bullet. To keep going in such hard times, restaurants had no choice but to up their game, bring food right to their customers’ doorstep, all at a click of a button. Online migration was the only way out. 

That said, shifting your restaurant business to an online model comes with challenges that go far beyond restaurant delivery services. 

Below is a list of the four biggest challenges that make selling on the Internet difficult for restaurants.

Logistics

The most obvious challenge starts with your restaurant delivery services. Customers opting for online food delivery expect their orders to arrive intact and perfectly sealed. No customer wants leaky soup, crushed fries, or smashed dough. This is why it is challenging to find a food container that is right in size, material, and cap tightness. 

Curbside pick-up is another challenge, for many customers prefer to pick up their orders rather than have them delivered. This requires many restaurant food delivery services to include a curbside pick-up option. 

The correlation between quality and safety has never been more true than in recent months. While on-site guests expect clean and tasty meals, online customers expect the same as well, in addition to the best food delivery service. 

Partnerships

With increasing online food delivery, restaurant delivery services may need assistance from a third-party to help cover wider geographical areas. Unfortunately, there’s a downside to such a partnership. 

Not all delivery service providers are reliable. Delays and unprofessional handling of orders may happen, and there is nothing worse than a restaurant known for poor food delivery services.  

That is why, Taker is providing many reliable delivery partners to help restaurants expand and increase their order while making sure that the value delivered is of top quality. 

Technology

It is the technology that saved restaurant businesses from shutting their doors permanently. So when it comes to online food delivery, investing in a technological solution is worth the expense. 

A POS system helps restaurant delivery services attain accurate ordering and safe registering of customer data (i.e., personal and payment information). The data generated through technology is used to improve the overall customer experience, including a restaurant’s food delivery services. 

Restaurants aiming at offering the best food delivery service will have to implement several technological solutions. This may be a challenge in itself, but a solution to a far greater problem.

Staff

The kitchen is the heart of a restaurant. It is where food is prepared, cooked, and plated. If it falls out of rhythm, the cause often is little time and fewer employees. Online food delivery pressures restaurants to increase labor productivity. Unless a restaurant hires more employees, the larger numbers of orders coming in will face delays. Whether a restaurant assigns its food delivery services to a separate line or the same staff, there is no way except for expanding the team. 

How Delivery Helps Restaurant Chains Grow

Many restaurants finally took a step that should have been taken a few years ago. Their reluctance was overcome by the sudden need to expand their food delivery system due to the Corona pandemic. Hence, third-party delivery came on the scene.

Some of the biggest restaurant chains were skeptical about the move – even knowing it was going to happen eventually, but seeing smaller chains embracing a third-party delivery in their food delivery management system – at first, everyone was observing from afar.

Numbers Speak Louder Than Words

A real-life example, among many restaurants, is Carrols. Before Carrols launched its third-party food delivery system, the average check was $9 to $10. Now, the average check on delivery orders is $17. 

Another example is Del Taco. The current sales of its third-party food delivery system represent 6.3% of the chain’s overall sales compared to 2.2% the year before.

The Trend Will Continue

Many restaurant executives – during the Investor Conference in the USA – said that a third-party food delivery system had been vital for increasing their sales during the pandemic. They added that food delivery services has become necessary and that the trend is expected to permanently continue in the future as it leads to effective sales.  

The Challenges 

Growing any business has its challenges. With restaurant chains, the associated fees and commissions coming with a third-party ordering and food delivery system cost restaurants 30% per order. To help overcome this problem many restaurants choose to make use of the delivery systems through their own online ordering channels such as restaurant websites and apps. 

Pick-up & Takeaway Channels

For many restaurants, a third-party food delivery system remains among the lower-margin channels with pick-up and take away channels being the lowest in cost. This is why you find many restaurant chains playing both sides which in turn require a reliable online takeaway ordering system and a solid third-party food delivery system. 

Building and growing your own online takeaway ordering system is more difficult to do but is profitable in the long run. As you launch an online takeaway ordering system, you allow customers the opportunity to choose between food delivery and pick-up and takeaway options, thus reducing the pressure on your food delivery system.

The New Customers

One of the benefits of the online takeaway ordering system and the third-party food delivery system is bringing people into your brand and keeping them coming back. Data shows that – before the pandemic- 90% of first-time customers who had been offered a free delivery promotion ordered again.

Some restaurant chains find free-delivery to be worth it only for high-value orders. Many of those set a minimum purchase amount. This way, the free delivery expense is partially covered. 

Get your food delivery platform from Taker Go and increase your restaurant’s sales.  

Taker Launches Curbside Pickup to Help Restaurants & Coffee Shops Provide Contactless Delivery

The concept of “In-store Pickup” has been around for a while. Embraced mostly by e-commerce businesses to encourage online shoppers to visit their stores, this click-and-collect purchase option seemed to have been the perfect win-win situation.   

Yet, with the coronavirus pandemic on the rise, a more contactless pickup solution became in demand, and here’s when “Curbside Pickup” has come to the rescue.

Just as is the case with in-store pickup, curbside pickup involves making a purchase online, but instead of entering the store to pick-up the purchase, the customer picks it up without stepping out of their car.

Utilizing on Curbside Pickup for Taker Clients

Knowing that an efficient curbside pickup is vital to restaurant & coffee shops success – especially under the current circumstance – Taker has launched the new feature to support new ways of safe transactions between restaurants & coffee shops and their customers.

 The feature is created to promote social distancing and minimize the contact with restaurant staff.

This happens through:

  • Online placement of orders to reduce crowds in restaurants and coffee shops premises.
  • Curbside pickup of orders to reduce person-to-person contact.

How does Taker Curbside Pickup work?

Taker Curbside Pickup service is available on the application and website of the restaurant or coffee shop.

Here’s an overview of what a Taker Curbside Pickup experience may look like for restaurants & coffee shops:

  1. Customers log into the website or application, then place an order and select adequate payment method.
  2. For a delivery method, customers select “Curbside Pickup”.
  3. Customers choose a convenient curbside pickup point (from a provided list of locations).
  4. Once the order is confirmed, the staff gets notified to have time to prepare the order. 
  5. When the customer arrives at the curbside pickup point, a notification is sent to the staff to deliver the order.
  6. A restaurant employee hands off the order to the customer while adhering to physical distancing measures, as the customer remains in their car.

Who benefits from Taker Curbside Pickup feature?

According to Technomic’s 2020 Delivery and Takeout Consumer Trend Report, 66% of consumers anticipate continuing to use curbside pickups even after dine-in services resume.

So, if the Curbside Pickup feature makes the ordering experiences easy for customers, restaurants & coffee shops are to widely benefit from the trend.

This is how they can use the Taker Curbside Pickup feature to build customer loyalty:

  • Keeping customers as well as restaurant staff safe.
  • Less spread of germs even after the pandemic is over.
  • Ensuring order accuracy by tracking order details.
  • Catering to on-the-go-customers.
  • Getting food out faster and eliminating waiting time for customers.
  • Fewer crowds in restaurants and more orders out.

Taker is at the forefront of revolutionizing the online Food & Beverage (F&B) industry, a category that is rapidly developing and is worth billions of dollars globally. It is the most advanced management platform for restaurants of any size who want to open their online branch and scale up customer orders. The innovative services that Taker provides include taking everything related to creating a website and mobile application for restaurants.

Restaurants & coffee shops that sign up with Taker can get their own branded ordering channels almost instantly. Furthermore, Taker also integrates its system with the restaurant POS systems and payment gateways and any additional add-on services. These significant features play a major role to improve efficiency, streamline the internal operations inside the kitchen and manage the increased volume of orders.

10 Restaurant Business Predictions for 2021

Last year proved to be the most unpredictable in the history of restaurant business. As for 2021, one cannot really tell how events will unfold. What we can do, for the time being, is keep a close eye on restaurant technology, finance, operations, and sales and see how they’ll turn out in the next few months. 

Below are some restaurant business predictions for 2021 as stated by restaurantbusinessonline.com

  1. Curbside pickups will compete against takeout. Although the curbside pickup concept is already big, it will evolve more, and we’ll see more curbside pickup tweaks thanks to the latest developments in restaurant technology. 
  2. Industry consolidation will pick up speed and major deals involving large restaurant chains will take place; fast food restaurant chains included.
  3. The 20% decline in 2020 compared to the year before is an indicator that the restaurant business will be better in 2021. 
  4. Entertainment while dining out will be in high demand. Customers will have been used to eating at the comfort of their home in front of the T.V. for months and months. Restaurants will have to compete with that.
  5. Online menus will continue to play a major role in online ordering, takeout, and delivery.
  6. Chefs and menu developers will get back with new dine-in appropriate recipes rather than the recipes that worked out well for delivery and takeout packaging. 
  7. Many small independent neighborhood restaurants struggled to run a smooth online ordering system due to restaurant technology limitations. In 2021, customers are expected to support their favorite restaurants, especially when lockdown restrictions are removed. 
  8. Surprisingly, online ordering may witness a slowdown at some point. This is because the demand to dine-out will rise. When restrictions lift, people will return to restaurants, and online ordering will decline – at least temporarily. 
  9. Google will become a key online ordering channel – at least for first-time digital customers who will likely find it the first place to go to search for a restaurant. However, with restaurant technology made simpler through many rising websites and applications, customers of all digital skills will find online ordering easier than expected. 
  10. Independent restaurants will need to rely more on restaurant technology to go back to full capacity. Dine-in traffic will not sustain them. Online ordering and solid takeout and delivery programs will continue to be key to their future success. These along with offering creative experiences like virtual cooking classes and the like. 

Click here to learn more about how Taker can increase your restaurant sales.