7 Common Problems to Overcome with Effective Restaurant Management
To venture into the food industry, you’ll have to expect loads of risk and competition. And to overcome both, you need to adopt a detail-oriented restaurant management style. In this article, we list seven of the most common problems restaurants face and how to handle them through effective management.
1. The Menu
A good menu is a balanced one that offers enough options at appropriate prices. Narrow down the menu according to the theme of your restaurant as too many dishes mean too many ingredients, longer ticket times, lots of work, and more time producing orders.
To improve your menu, here are some points to consider in your restaurant management plan:
- Incorporate real photos of some of your dishes in your menu.
- Ensure your menus are clean and are kept in very good condition.
- Update your menu and prices at least once a year.
- Make sure your staff are well-oriented and briefed on all menu details and changes.
2. Customer Service
“A happy customer is a repeat customer.” Your restaurant may have it all from delectable food to a perfect atmosphere, but the key to a great customer experience is equally great customer service. Your restaurant management should ensure all staff members are dedicated to the well-being of your customer. Small welcoming and farewell greeting gestures could make all the difference.
3. Selling Point
Your selling point is why a customer should choose your restaurant over the competitors’. For you to build a unique selling point, you need to exceed expectations. A unique selling point could be food or restaurant management-related (e.g., service), but that’s a given. People look for more than food and service when dining out. For instance, it could be your restaurant’s ambiance, vibe, and how the overall experience is like.
4. Business Analysis
Handling day-to-day operations shouldn’t make you overlook the most important success factor of all – restaurant management. Keep track of the daily number of customers, ordered items, profit margin, and loss. As you break down the details, things will become clearer. You’ll find ways to stick to your budget, and you’ll make the necessary tweaks your marketing and sales plans need.
5. Recruitment and Training
Hiring and training the right employees makes restaurant management a tad easier. Hiring the wrong fits may lead to a high turnover rate and negatively impact your restaurant’s reputation. As you hire the right staff, make sure they receive updated training. The more they feel motivated and goal-oriented – whether through moral or financial incentive – the better their performance will be.
Restaurant management and marketing go hand in hand. Most restaurants either overdo marketing or don’t pay enough attention to it. Start with the basics as in your brand identity, then set a six-month plan. Your website should be given special dedication and make sure it’s user-friendly on desktop, tablet, and mobile. Further, hire a digital marketing specialist to promote your restaurants on the web and social media.
This problem is the most common and the most difficult to handle. Not having enough capital may threaten a restaurant to shut down in the first year. The golden rule is to never start a restaurant without enough funds to keep it running for at least a year so that it is given ample time to establish itself. Also, effective restaurant management helps save money for unexpected costs or emergencies which proves how crucial management is to the restaurant business.
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