5 Key Benefits of Having Your Restaurant’s Own App

You finally decided its the right time to  install your own app for your restaurant order delivery segment or are you currently using one and seeking affirmation that you’re on the right path to business success? If you answered yes to any of these then this post is for you. The fast-paced development of technology is something every restaurant must keep up with. Thus, one way to get along the tide is to create a restaurant app for online ordering.

The past year we’ve worked with restaurants and seen their pain points before adopting restaurant technology. As we went along, we have come to see more benefits to creating a restaurant app while technology evolved. Aside from the obvious benefit of having full control of customer and user data. We’ve gathered 5 of the key benefits of having your own restaurant app.

 What’s a restaurant app?

A restaurant app is a technology that allows you to attract, engage and convert sales. It usually runs on a concept created to further your market reach. In order to create a restaurant app, the experts take into consideration usability, quality, and optimum performance.

1.      A restaurant app will help in your segment business growth

By the year 2020, it is projected that mobile users will grow to a booming 3 billion users. This gives you an idea of the importance and impact of having a restaurant app among other business considerations. If you have an app for restaurant ordering your segments will grow income for you. Let’s discuss each segment so that you can better appreciate this key benefit.

  • Dining

Your dining segment will be able to increase sales because your restaurant app will feature a waitlist that will allow your customers to reserve early. It is also expected that if your customers get a great experience using your app they’ll go into your store location and dine with you.

  • Delivery

Among your segments, your delivery will have an expected increase in sales because it is the segment that is directly integrated with your restaurant app. Just be sure to give a great and awesome delivery experience to your customers.

To learn more about how you can give a great and awesome delivery experience to your customers you can read this post.

  • Take-out

Your take-out segment will also grow in sales because your customers after experiencing both your delivery and dining segments would logically try your take-out service. It is common for customers after dining with you that they will order some take-out meals for their family members and house helpers.

Overall, if you let the experts create your restaurant app it will impact all your segments and contribute to your business performance. It acts as a multiplier among other technology and marketing initiatives in your restaurant operations.

2. Establish customer rewards and loyalty programs

The next key benefit of your restaurant app is that it is able to establish customer rewards and loyalty programs. It does by following this cycle of managing your customers:

  • Your restaurant app gives you customer attraction by its accessibility and features

Your restaurant app will help you attract customers to your company and provide for the initial connection to your service, reward program, and loyalty incentives as well as your menu offering. It’s important to note here that your app should be engaging. It should represent well your brand while keeping your customer’s attention to you and letting them enjoy your app experience.

  • Customer engagement through user-friendly device integrations in your restaurant app

Make sure that your app is user-friendly in all devices and also fully integrated. The benefit of these to your customer rewards and loyalty programs is the easy access and redemption of the customers of your rewards and incentives. As a result, customers will be encouraged to earn more by ordering more since they are incentivized.

  • Your restaurant app helps improves your customer sales conversion

The purpose of your rewards and loyalty program is to keep your customers and let them feel that you value them in your business. This engagement will then lead to another sales conversion which your app helps you to attain. Your customers can show your app to their friends and family members who are not yet your customers and this will lead to a new customer base for you.

  • It helps in customer retention by emphasizing on your rewards and loyalty programs

In your app, you can have a dedicated feature discussing your rewards and loyalty programs for your customers. Convey your appreciation to your customers and if possible you can include some loyal customer’s short profile and history with your restaurant. In this way, you’re conveying appreciation and value to your loyal customers.

 3. Brand booster

Boost your brand by letting the experts create your restaurant app. Having your own app allows you to do the following in your digital marketing efforts:

  •  Your restaurant app will serve as your brand multiplier

Given in today’s branding activities your app will let you multiply your branding activities by sharing it to your social media channels which will lead to customer engagements. It can be used as your landing page in your social media posts not only your website to give your customers some variations. 

  • A restaurant app will give you brand image in cyberspace

Apart from your website, your restaurant app is another tool for your branding in cyberspace. It will not only attract your customers but will give you instant engagements and sales conversion. Its features will allow you to give branding a practical view. Create a restaurant app with this branding booster in mind.

 4. Market expansion from active customers to prospects

In any business industry, adding loyal customers is an important feat to consider. This will ensure business sustainability and further growth. Your restaurant app will allow you to expand your market by the referrals your current customers will make to prospective customers.  By ensuring a memorable first-time experience to your app of your new customers it will turn them into loyal ones. You can also set your app with the goal to engage prospects and making them your customers. Just coordinate well with your experts or service providers on how to integrate it with your restaurant app.

5. Interactive mode for customer engagement and retention

Your restaurant app is an interactive way for you to solicit your customer engagement and retention. You can twist and tweak its features, content, and services to fit your current and prospective customers. It’s very important that you ensure that your app will address all potential concerns your customers might encounter as they enlist your services and order your menu in your segments. Always communicate to them your brand in a manner that is courteous, professional and engaging is the key for your continued customer engagements and retention.

If your restaurant is looking for an online ordering system

contact us now.

Why Your Restaurant Needs an Order Taker App to Increase Profit [infographic]

In the last few years, consumers have grown a remarkable interest in using an order taker app to do everything. From searching for a new place to eat, booking reservations in advance, to placing orders for delivery. In fact, it is becoming a new trend in the foodservice industry. This includes a considerable growth rate in the past couple of years.

Although, some restaurants have delayed joining the bandwagon due to several factors including budget and time constraints. Because of this, these establishments without an order taker app have been put at a disadvantage.

This gave way for competitors to gain a market share that is growing at a rapid pace. The wide use of an order taker app proved to be profitable for restaurants. Adapting this piece of restaurant technology also helped brands save time and money in advertising and operations.

Know if it’s the right fit for the business

To give you a headstart, we’ve put together a checklist. This post tackles how restaurant owners can do a self-assessment on adopting restaurant technology. After this, they can then decide if acquiring an online ordering system is the next step to achieve success for their brands. Developing an order taker app for your restaurant takes your brand to a whole new level of competitiveness.

If you’d like to know why you need to create an order taker app for your restaurant, check out our some astounding figures we’ve put together below:

order taker app

Change is constant in restaurant technology

The figures illustrated in this infographic will change over time as the concept of the online ordering system evolves. If you’re one of those restaurant business owners who are on the fence about developing an order taker app, take heed.

If you want to keep up with the winning restaurant trends, see the opportunity that restaurant technology brings to businesses. Create a restaurant app to maximize your earning potential – with the help of these tips. As the number of tech-savvy customers rises, so does the demand for a modern approach to online food ordering increase as well.

If your restaurant is looking for an online ordering system

contact us now.


New Features To Improve Online Ordering Experience – November 2019

We’ve worked for the past two months on some exciting features that will help with your online ordering experience. Let’s have a look at what Taker has to offer this month.

Webhook

We have introduced the Webhook feature to help you integrate with any external system. All you need to do is create one and specify the endpoint URL, Https method, the module, the header, and the parameters. Also, you have to choose which status to trigger this webhook so you do your own business process.

Subscription Packages

If you have a food subscription business, now you can create pre-defined packages so your customers can pick one of them. That is an alternative to choosing every days’ meals manually.

Subscription Plans

Now you can choose the available subscription plans that you provide. The plans are Week, Two Weeks, Three Weeks, and Four Weeks and you can choose which ones are available for your customers to subscribe too. 

Days per Week for Subscriptions 

Once you’ve chosen the available plans, you can also specify the days per week that are available for your customers to choose from. Choices are 5 days- no weekend-, 6 days – The first day of the weekend is off-, 7 days a week. 

Kiosk

We’ve introduced some features in the Kiosk add-on which will give more flexibility to fit your business needs:

  • Color Scheme: now you can choose all the colors in the kiosk interface to brand it the way you want
  • SMS: if enabled, the customers will have to enter their mobile number and receive an SMS containing their order details. The SMS content can be defined by you
  • Idle Time Controller: you can choose how many seconds the kiosk app can be idle for before it goes to the welcome screen.
  • Payment Option: Now you can skip the payment step so customers won’t have to pay on the kiosk. 

Subscription Promocode

When creating a promocode, you can choose if it applies to subscriptions too or not.

Override Branches Working Hours

If you want to change all branches’ working hours at once, you can go to Settings -> Default Working Hours and click on Update All Branches Times and it’ll update all at one click which will save you a lot of time.