How to Leverage Online Food Ordering: Restaurant Branding and Growth

Take advantage of online food ordering because instead of going to dine in restaurants many customers nowadays choose to order their food online. This changing customer preference is very helpful for any restaurant to take advantage in terms of its engagement, digital marketing, branding, and growth. In this post, we will help you on how you can leverage online food ordering for your restaurant branding and growth.

What leveraging is and is not for your online food ordering technology?

Leveraging is a concept that describes your actions to make use of your existing process, system, and technology in order to achieve another business goal. In our case, we want to achieve better branding growth for your restaurant by using your online food ordering technology. This is in direct contrast if you’ll install another system, technology or process say, for example, a SEO program. You do this in order for you to promote your branding and growth in the digital space. This is not leveraging because you’re using a new program in order for you to achieve a business goal.

Social media marketing

By using your online ordering system you can promote your restaurant brand and reach more customers in the different social media. Social media like Facebook, Twitter and Instagram will give you more exposure and potential customers and leveraging on it is what we call, social media marketing.

How can you do this?

You can do this by doing the following techniques:

  • Focus on your online food ordering service and technology in your postings

You can post in your social media account about your newest online food de service features and discuss on it being user-friendly. By doing this, you’re leveraging on your technology in promoting your brand. The message that you’re sending to your customers is that we care for you and we are updating our technology so that you can have an awesome dining and delivery experience with us.

  • Engage your customers more by creating your page

Letting your customers know that you want to engage them in social media about your menu, service and future plans will add value in your customer retention and prospecting task. It will keep your regular customers updated about your restaurant and your prospective customers aware that you exist in the industry. By doing this, you’re not only promoting your brand but ensuring your growth in terms of added customers.

  • Let your online food ordering speaks more of you

Coordinate with your service provider to enable you to add more features to your online ordering app. The more engaging and user-friendly the added features the better. This will enable you to engage more of your customers and promote your restaurant brand through your online ordering system.

To learn more about unlocking the power of your online ordering app read here.

Email marketing

Many restaurants got it wrong to say that emails are no longer helpful in both branding and growth since we have the advent of social media. They forget the fact that email marketing is an important tool in digital marketing because it will allow you to reach more customers. The customer reach that your social media account can give can be maximized by your email marketing. The following tips will enable you to leverage your online food ordering:

  • Brief, catchy and engaging email content introducing your online food ordering

Write direct, well-planned and attention-grabbing email content about your online ordering system that you can send to your customers. Remember that your customers are busy and they don’t have time to read lengthy email content. What’s important is that you’re able to grab their attention for the moment and they will click the link that you gave them going to your website.

  • Send an email to your customers during their special occasions and milestones

By sending regular emails to your customers you’re letting them know you better and allowing yourself to become a household name for them. Leverage your online food ordering by sending emails to your customers during special celebrations or milestones in their lives. You can send a congratulatory email with a link going to your online food delivery. By doing this, you’re able to have a subtle advertisement to your customers and can get a potential customer order.

  • Use email marketing to attract your customers to your restaurant

Leverage your email not only in introducing your restaurant to your customers but to attract them to dine with you or order online. You can do this by sending those attachments that showcase your restaurant interior, menu offerings, and loyalty program.

Website and app promotions using your online food ordering technology

There are many websites and app that offers free advertising mileage today you can search for them and take advantage of them. You can do this by first using your online food ordering technology as your initial offering to your customers.  Website and app linking is another way for you to leverage on this free promotion. This is done by posting your restaurant profile to the websites or contributing significant content on the site. The website owner then publishes your content and your profile to their visitors and this is where you get your free advertisement mileage. Maximize website and app linking by discussing your restaurant online ordering system as well as emphasizing on your restaurant niche.

Paid advertisement

You can invest also in your online food ordering technology for your branding and growth by doing paid advertising on social media and other channels. This is done by considering your budget for your specific advertisement and the audience you intend to reach. Most paid advertisements allow you the freedom to choose your scheduled postings which is a great advantage for you. If your target customers are professionals then schedule your paid advertisement during the evening when these professionals are already at home and are checking their social media accounts. If your target customers are students then schedule your advertisement during weekends as students are busy during school days and they have minimal time in checking their social media accounts. It’s best to plan well all your paid advertisements and ensure that it is cost-efficient. Monitor it also to ensure that it will have a conversion for your restaurant.

We already gave you some of the pointers that you can use in order for you to leverage your online food ordering technology for your restaurant branding and growth. It’s important that you are able to make use of your existing resources in order to achieve your other business goal. We want you to take advantage of this trend and we want you to be successful in it.

If your restaurant is looking for an online ordering system

contact us now.

Cloud kitchen integration: Your easy lists for your restaurant

Food is a necessity for all of us, the reason you need to implement cloud kitchen integration to your restaurant after reading this blog. Let’s walk you through on it by saying that we all enjoy the satisfaction every taste brings to our palate. With the different varieties and food options now available in the market, we tend to discover and crave more of it through the use of technology. Easy access is gained through online platforms which make people order food through the comfort of their homes or preferred places.

With the rise of online food delivery, the number of people who prefer to dine-in has decreased. Because of the change in preference and choosing food delivery for easier access, food delivery has gained popularity and overpowered the restaurant industry. Through this, several entrepreneurs and businesses are venturing out opportunities and expanding their horizons to keep up with their competitors and demands of the customers.

Starting and making a restaurant run requires a wide knowledge of different varieties, especially food. However, to maintain and keep up with the changes that occurred, the restaurant industry should have the ability to keep up with the differences that happened. With the increased demand for food orders via phone and online, cloud kitchens are becoming famous and have a lot of advantages than restaurants catering dine-ins and takeaways only. 

To learn more about having cloud kitchen operations read this post.

For you to maintain stability and win over your competition in the restaurant industry, cloud kitchen integration should be implemented. The cloud kitchen’s main advantage is being capable to compose and generate several brands within one space while spending less than traditional restaurants. Through its implementation, food delivery will be more accessible and will take less effort to generate the business.

What does integration mean to your restaurant?

Integration is your process of making cloud kitchen a part of your normal restaurant operations and making it one of your segments to your restaurant. It will add to your dine-in, takeout and delivery thereby driving more business growth for you and extending your service to many customers you formerly were not able to reach because of your traditional set-up.

How can you integrate the cloud kitchen into your restaurant?  Will it be easy and effective?

Implementing cloud kitchen integration in a restaurant requires fewer costs and effort to maintain which means that it will be a win-win situation when businesses integrate it into their respective restaurants.  Here are some lists you can follow to successfully achieve cloud kitchen integration to your restaurant:

  • Cost-benefit analysis

It is essential to determine the advantages and weigh the pros and cons, and instances that may happen when integrating cloud kitchen to a restaurant. You should make your lists and balance them according to your business goals. Take your time in writing your notes about the costs of integrating your cloud kitchen to your restaurant and evaluate carefully the costs of each step to your restaurant. You can do some SWOT Analysis about it.

To learn more about SWOT Analysis read this post.

  • Restaurant preparedness for cloud kitchen integration

Restaurants should be willing to incorporate the cloud kitchen to maintain the growth and opportunities of their business. Determining the target customers, the scope of the location and widening the offered services should be done as well within the implementation.

  • Online ordering software evaluation versus the projected volume of orders

Your restaurant’s online ordering system will help you manage and control your online food ordering because it serves as your main platform in receiving and dispatching orders from your cloud kitchen. It’s very important to consider your projected volume and the necessary technical details you’ll need. Remember to keep in mind that your current delivery volume will increase once you integrate your cloud kitchen into your operations. Preparation on your online ordering is a must. You should talk to your service provider about changing and adding features to your system.

  • Consider the risk and reward ratio of your cloud kitchen integration

You need to consider the potential rewards your cloud kitchen integration will give to your restaurant versus the failure rate it has. You can research on studies conducted about it and the successful models so that you can decide carefully in your integration. Looking at successful models and failure rates will give you the advantage to make timely and wise steps to your cloud kitchen integration. The experience of other restaurants will teach you valuable insights as well as strategic management.

  • System and process flow planning and execution

To ensure that the implementation of your cloud kitchen integration to restaurants will be effective, you should consider planning thoroughly, analyze the process and functions, keep your designs enticing to attract more customers, testing the software and integrating the services with your businesses goals and purpose, and properly maintaining the newly integrated service to the restaurant to keep the brand going.

Cloud kitchen integration is proven to be beneficial to your restaurant operations

With the several advantages of cloud kitchens and integrating them into your restaurants it outweighs the challenges that you may face, it shows how cloud kitchens could improve your restaurant and how people could enjoy the restaurant’s food and fast services through their own preferred time and place. Implementing cloud kitchen integration is easy for established restaurants and even for starting ones.

And if you finally decided that your restaurant push through with the implementation of your cloud kitchen, it surely will entice more customers. It will be an open opportunity for your restaurant to make your products more accessible and known by the populace. Reducing the efforts of both to your food business and your customers, the cloud kitchen integration is convenient at your doorsteps and an effective tool for further customer engagements and eventually into building customer loyalty to your restaurant.

Cloud kitchen integrations offer a lot of opportunities to seize them now and be ahead of your competition. We are glad to be of help to you as you decide on cloud kitchen integration to your restaurant.

If your restaurant is looking for an online ordering system

contact us now.

New Enhancements For Taker – January 2020

We’re bringing you cool enhancements to give you more flexibility selling online. Here they are:

Delivery Fee for Subscription Packages

If the package’s price is pre-defined, you can choose whether or not the delivery fee is included in the predefined price or not. 

More Subscription Days Choices

Now you can choose the days your meal subscription service is available on so your customers can pick what they want

Ability to disable Custom Subscription Plan

For some businesses, you only have fixed packages and you do not want your customers to build their customized plan. Now you can do this in Taker’s subscription settings. 

Dynamic Discount 

This long-awaited feature has been released now. With the dynamic discount, you can pre-set how much discount percent you want to give your customers based on their subscription’s selection and the discount is applied automatically. With the below example, if your customer chooses Four Weeks and 2 meals a day for 1 week, he gets a 9% discount over the total value. 

Weights for Items

While adding your items, you can now choose the weight and unit for sizes and modifiers so your customers can know this piece of their nutrition. This is especially helpful for meal subscription businesses. 

Subscription Orders Excel Export 

With this feature, now you’ll save hours of work trying to build your excel sheet and get the customers’ meals to come up with quantities to cook. All you need to do is just to go Subscription Orders tab and click Export to Excel. 

Ability to Hide Package’s item Prices

Sometimes you have a package with a pre-defined price and you want your customers to be able to edit it but not knowing the prices of the items. Now you can do this while creating your package.

6 Things to Expect When You Launch Your Restaurant’s Website

When everything is already set-up for you and you already considered the current trend on restaurant technology report in launching your restaurant website it is also important to know what to expect as you venture to this activity. In this post, we will give you the 6 things to expect as you launch your restaurant website. You need to pay attention to these things in order to ensure smooth running in launching your website. Launching your website is your first step in the world of digital marketing. It will open the doors for opportunities and growth. Likewise, it will help you engage your customers and stakeholders better and at a personal level.

1. Proper scheduling and project management

In launching your website you need to consider looking at your schedule and your project. This is your planning stage on your website launching. You should expect that you’ll be making your schedule on the activities, resources, and manpower that you need in your website launching.

Why is it important to do scheduling and manage your projects?

Scheduling will allow you to foresee and plan your activities which will make you effective in monitoring if all needed resources are available and your project is going as planned based on deadlines. You should identify the activity that you need to perform in launching your websites such as design, content and beta testing. Your technology and the people who will help you launch your website are also identified in your scheduling.

For example, your programmer should be notified of the target schedule for your website so that he can finish his coding work. It’s also the same with your design team which is composed of your website designer and graphic designer so that the user interface and user experience of your website will complement the program. You should also check your technology if it’s working properly and debug it with your website developer.

2. Checking the updated restaurant technology report regarding website development

With the fast-paced mode of technology, it’s important that you keep abreast of updated restaurant technology reports regarding website development. This is to enable you and your service provider to be aligned regarding the expected looks and properties of your website. It will also give you an edge over your competition with regard to utilizing technology. One of the critical documents that you’ll ask your website developer is the so-called, web development project progress report.

What’s a web development project progress report?

Progress reports are important for ensuring goals are met in any business.  A web development project progress report contains your website updates, challenges, and future goals. You can choose to create your own progress report by using Microsoft word or google docs from scratch. Putting all the details you’ll need in monitoring your website project. You can also save time by using free downloadable templates which contains all the details you need, you just fill them up or your web developer.

3. Content mapping for your website

Your content and how you plan it well also matters in launching your website. You should expect that you’ll check your content plan and align it with your company brand and your vision for your restaurant. It’s very important that your values and vision in your business must coincide with your content. Otherwise, if it will be found out as in conflict with one another your customers will be confused and eventually search for your competitors. Bear in mind the following as you check your content for your website, it should contain the following:

  • Gives added value to your website

Your content should bring value to your restaurant and intends to present a professional picture of your services and products to your customers. It should discuss updated restaurant topics that aim to give additional information to your customers. This information should make your customers appreciate you over your competitors. For example, you’re writing about your state of the art online ordering system you should focus your discussion regarding how your customers will use your system and not on its technical details.

  •  Allows your customers to be engaged and serves as a guide to them regarding your restaurant

The content that you’ll be creating should engage your customers in order for them to trust you and your menu offerings. You should focus on topics that will interest your customers such as technology, new healthy menu and service innovations.

  • Gives you an edge over your competitors because it is well written and research

Your content should be written and research well this is done by checking the facts that you’re presenting your customers. You must check that all your content should have links and references to your sources. Your sources should be respected in the niche you’re referencing them with. Avoid taking sources that are laden with too many advertisements and sponsorships this will confuse your customers once they link your references.

  • It includes restaurant technology reports that are helpful to you

If you’re talking about your online ordering system you should include updated restaurant technology reports about it. Say, for example, you can talk about the newest kiosk that you’re planning to install in your restaurant for the benefit of your customers.

4. SEO google ranking targeting

In launching your website you’re expected to aim to be number one in google search ranking about your restaurant niche. SEO stands for search engine optimization and it’s very important to any business because it will make you visible to your customers. When you’re visible it will increase your branding and eventually your customers reach.

5. Site speed and performance testing

After all the designing and coding of your website, you are expected to check your site speed and performance. You can do this either by making a mock-up trial or go live and test your performance. Doublecheck also any restaurant technology report about website utilization. You can check your speed and performance depending on your set metrics such as loading time, bugs found and ethical hacking. Your aim here is to ensure that your site will run and deliver based on your plans.

6. Social media accounts readiness for your website

Your website will become dormant no matter how engaging and great your design is if you don’t have any social media accounts. You’re expected to ensure the creation of your social media accounts and make your website your landing page in your postings both organic and paid promotional or daily scheduled posts. Check the readiness of your social media accounts by making sample postings and linking your website to it. Your website address should load immediately with a click from your customers.

Launching your website is indeed challenging on your part but it’s a rewarding activity. It will differentiate you from your competitors and establish your restaurant over your competitors. Take this opportunity and make it your edge in your restaurant.

If your restaurant is looking for an online ordering system

contact us now.